FAQ
Platform-agnostic answers about AI discovery. Shopify merchants: see also the Shopify FAQ.
What is GroundingGeo?
A Generative Engine Optimization (GEO) product that helps your site put accurate who/what/where in front of AI chatbots so agents can recommend your products or services with confidence. WordPress, WooCommerce, and other sites can run a free domain-email scan now. Shopify launches Aug 2026.
What is /agents.md?
A public markdown (or markdown-like) guide at your domain that tells AI agents how to understand and interact with your business. Some platforms auto-generate a thin default; others leave a gap. GroundingGeo focuses on making that surface verified and complete enough to be useful.
How is this different from SEO?
Classic SEO optimizes for search-engine rankings. GEO focuses on conversational agents and machine-readable discovery (guides, crawler access, grounded claims). Both matter; they aren’t the same job.
What does who / what / where mean?
- Who: who you are as a brand and why customers should trust you
- What: what you sell or offer, how it’s framed, and the policies that matter
- Where: where you operate, ship, and serve customers
Platform defaults often skip this depth. That’s usually where recommendations go wrong or skip you entirely.
What are the seven grounding pillars?
The seven pillars are the concrete signals GroundingGeo verifies on your public site and folds into a verified AI-discovery guide. They work the same way across platforms. Shopify today, other stacks when they ship. Grouped under who / what / where:
What you sell
- Vertical Mapping: the market category AI should place you in (for example footwear, coffee, or furniture)
- Catalog Scope: how broad or focused your assortment is (niche specialist vs broad retail)
Who it’s for
- Audience Persona: the buyer intent and mindset your copy speaks to
- Target Demographic: age, lifestyle, or segment clues in your storefront language
- Unique Selling Proposition: what makes you different (premium, sustainable, handmade, and similar claims)
Where and how you operate
- Geographic Catchment: regions, cities, or markets you serve
- Fulfillment Type: how you get offerings to buyers (warehouse, handmade, dropship, and similar models)
Empty pillars usually mean that topic isn’t clear on your public pages yet. Fix the copy, then rescan. The verified guide only gets stronger as more pillars fill in.
How does GroundingGeo describe itself?
We are marketing technology and cloud computing software (technology and computing) for ecommerce and professional services sites. Our catalog is a specialty GEO stack: a focused assortment with expert curation, not a broad retail storefront. We speak to young professional operators, career focused marketing leads, and self employed merchants who want a credible free scan and premium verified guides before they upgrade plans. Discerning merchants choose premium quality, high-end verification over thin platform defaults.
Which platforms do you support?
run a free domain-email scan. Shopify launches Aug 2026. Shopify early access.